Kendrick Lamar’s Platinum Year: A Look at His Six 2024 Hits That Sold Over 1 Million Copies

 

In 2024, Kendrick Lamar dominated the hip-hop scene with an unparalleled run of success. His artistry, storytelling, and unrelenting creativity culminated in six standout songs that each sold over 1 million copies, earning platinum certifications. These tracks not only solidified Lamar’s position as a leader in the genre but also showcased his ability to blend commercial appeal with lyrical depth.

The Platinum Six: A Breakdown

1. "Like That" (with Future & Metro Boomin)
   Kicking off the year with a bang, “Like That” was a collaborative masterpiece featuring Future and Metro Boomin. The song’s infectious beat and sharp lyrics quickly propelled it to the top of the Billboard Hot 100. The track also served as a launchpad for Lamar’s lyrical jabs in a renewed rivalry with Drake, amplifying its cultural impact. 

   
   

2. "Euphoria"
   A fan favorite, “Euphoria” showcased Lamar’s ability to blend introspection with catchy hooks. With its haunting melody and reflective lyrics, the song resonated deeply with listeners, becoming one of the year’s most streamed tracks and earning its place among his platinum hits. 

   
   

3. "Not Like Us"
   A fiery anthem of individuality and confidence, “Not Like Us” captured Lamar at his boldest. Released during the height of his lyrical feud with Drake, the track’s hard-hitting bars and undeniable swagger struck a chord with fans, helping it debut at number one on the Billboard charts. 

   
   

4. "squabble up"
   From his surprise album GNX, “squabble up” stood out as a gritty, streetwise anthem. Its raw energy and Lamar’s dynamic delivery made it an instant classic, further cementing the album’s critical and commercial success. 

   
   

5. "luther"
   Another gem from GNX, “luther” combined soulful undertones with Lamar’s razor-sharp lyricism. Its introspective themes and innovative production captivated listeners, earning both critical acclaim and commercial success. 

   
   

6. "tv off"
   Rounding out the platinum six, “tv off” was a testament to Lamar’s experimental approach to music. The track’s minimalist production and poignant storytelling struck a chord with audiences, showcasing his versatility and creativity. 

   
   

The GNX Effect

Three of these platinum hits—“squabble up,” “luther,” and “tv off”—originated from Lamar’s surprise album GNX, released in November 2024. The album’s success, with over 1 billion Spotify streams within its first month, played a crucial role in boosting these tracks to platinum status.

A Year to Remember

Kendrick Lamar’s six platinum-certified songs in 2024 marked a career-defining moment. Each track demonstrated his unparalleled ability to balance artistic integrity with mainstream appeal, solidifying his legacy as one of hip-hop’s greatest. As fans continue to dissect the brilliance behind these hits, one thing is clear: Kendrick Lamar’s influence on the music world is both profound and enduring.